Permanent Jobs Buckinghamshire
|Client Marketing Manager B2B||£ 35000 37000||Wallingford||vc3540|
Working within a vibrant and very busy marketing team, you will be responsible for producing and delivering the client marketing for their UK Group. Working directly with the Operations Director, you will also work closely with many other members of the senior management team.
Using your experience of producing and delivering optimised b2b marketing campaigns you will be responsible for optimising our client marketing strategy by leveraging experience and knowledge from all areas of the business to communicate our position as a leading organisation within the market we operate in.
Responsibilities will include:
Production of cross channel marketing campaigns for all products and services across the UK to meet sales objectives
Sourcing of new opportunities to promote to key industries
Management and optimisation of our client marketing databases, bringing in new working practices to improve the effectiveness of marketing campaigns
Management of UK’s corporate sites including production of content and analysis and optimisation of user behaviour in order to drive incoming sales enquiries.
Production of all client marketing collateral and promotional items
Development of our client marketing social media strategy to leverage conversations within our social space and others
Responsibility for all communications related to our leading industry event series, Breakfast News, pre and post event
Strategy and delivery of tradeshow and conference event attendance including sponsorship and presentation opportunities
Management of client marketing budget and production of cost per results analysis per marketing campaign and activity
Production of award entries
WORK EXPERIENCE, KNOWLEDGE, SKILLS
5 year experience of working within B2B marketing - essential
Excellent writing skills, able to adapt style to different audiences, for both Marketing
Formulates and drives successful trade marketing strategies and exceeds targets
Able to construct and manage a trade marketing budget in order to deliver team objectives
Able to multitask, prioritise and manage their own work load
Confident and persuasive communicator able to engage others and get their buy in
Develops creative and bold design briefs to build the brand in our target market
Able to give and receive feedback to act on it to improve themselves and others
Strategic thinker of the development of our products and strategies
Commercially minded & sound decision making
Ability to identify gaps and market opportunities
Build b2b social media communities into a trade engagement strategy with a direct impact on revenue
Comfortable operating at a senior level and writing briefing papers and reports for use at board level to inform decision making
COMPETENCIES & ATTITUDE:
· Proactive, self-reliant & motivated leader· Works on own initiative and generates more responsibility for themselves· Takes 'ownership’ of areas of responsibility making bold educated decisions· Total commitment to achievement of department and company goals· Committed to personal developmentOTHER INFORMATION
Permanent full time role - Monday to Friday 9.00am - 5.30pm
3 month probationary period
Salary dependent on experience - up to £35k per annum
25 days holiday per annum plus bank holidays
Automatically enrolled onto Company pension scheme after 3 month qualifying period, with employee contributing 3% of monthly salary and they match employee contributions up to a maximum of 5% of monthly salary.
Enhanced paternity and maternity policies and life assurance cover
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T: 01494 510 800